Insight of the Day: 2024 beverage trends in South East Asia: Hydration leads non-alcoholic innovation
Findings: The beverage trends in Southeast Asia for 2024 are dominated by hydration-focused products, driven by consumer concerns about...
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InsightTrendsWorld
3 days ago3 min
Innovation of the Day: Manila coffee roaster partners with Google Gemini on a limited-edition, AI-generated latte
Findings : Commune , a Manila-based cafe, partnered with Google Philippines to create the Bibingka Latte , inspired by a traditional...
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InsightTrendsWorld
5 days ago3 min
Insight of the Day: Where the Bubble-Tea Industry Has Gone Into Hyperdrive
Findings: Bubble tea (or boba) originated in Taiwan in the 1980s but has evolved into a massive industry with complex storytelling and...
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InsightTrendsWorld
5 days ago3 min
Insight of the Day: The Cold Foam-ification of Fun Coffee Drinks
Findings: The einspänner , a Viennese coffee drink originally made with whipped cream, has evolved into a trendy cold coffee drink,...
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InsightTrendsWorld
7 days ago3 min
Insight of the Day: International Coffee Day: Discover The Rise Of Wellness Coffees From Chukku To Beetroot Brews
Findings : Wellness coffees such as beetroot and mushroom coffee are becoming popular for their health benefits and unique flavors,...
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InsightTrendsWorld
Sep 293 min
Insight of the Day: Why are we so obsessed with pumpkin spice?
Summary of Findings: The Pumpkin Spice Obsession: The pumpkin spice latte (PSL) is a seasonal favorite that taps into consumers' comfort...
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InsightTrendsWorld
Sep 262 min
Innovation of the Day: Comforting Autumnal Teas
Findings: Vahdam India has introduced a Halloween Tea Assortment and insulated mug featuring autumnal flavors such as Pumpkin Spiced...
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InsightTrendsWorld
Sep 263 min
Insight of the Day: Consumption of Coffee Outside Home Returns to Pre-Pandemic Levels
Summary of Findings: Return to Pre-Pandemic Levels : Coffee consumption outside the home has rebounded, reaching its highest level since...
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InsightTrendsWorld
Sep 233 min
Insight of the Day: Consumers show enthusiasm for natural energy solutions
Findings: The energy drink market has rebounded after a pandemic dip, with a renewed focus on health, fitness, and natural ingredients....
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InsightTrendsWorld
Sep 233 min
Insight of the Day: A Sip of Sheconomy: 3 Drink Trends to Watch in an Increasingly Women-Owned World
Findings: Yelp’s 2023-2024 trend report highlights a rise in women-owned businesses, dubbed the “sheconomy,” with a 17% increase in new...
2 views0 comments
InsightTrendsWorld
Sep 203 min
Insight of the Day: Coffee for children? Kiid Coffee takes a functional twist on the morning cup of Joe
Findings: Kiid Coffee, launched in 2022, is a decaffeinated, naturally sweetened coffee mix designed for children. The beverage contains...
3 views0 comments
InsightTrendsWorld
Sep 202 min
Insight of the Day: The return to office is benefiting the to-go coffee industry
Findings: Coffee drinking outside of homes has rebounded to pre-pandemic levels. More than a third of consumers who drank coffee on a...
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InsightTrendsWorld
Sep 183 min
Innovation of the Day: Non-Alcoholic Mocktail Launches
Findings: Molson Coors has entered the non-alcoholic beverage market by partnering with Naked Life, a brand known for its healthier,...
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InsightTrendsWorld
Sep 162 min
Insight of the Day: How the masochistic marketing trend is driving drinks sales
Findings: There's a rising trend of using unconventional and provocative marketing in the drinks industry. Brands are using themes of the...
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InsightTrendsWorld
Sep 133 min
Insight of the Day: Clean-label trends boost natural flavors, but price remains key purchase driver
Findings : There is a growing consumer demand for clean-label products, those with natural ingredients and fewer additives, as they are...
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InsightTrendsWorld
Sep 132 min
Insight of the Day: Six things you need to know about Dairy Drinks, RTD Coffees and Cold Brews
Findings: RTD coffee is a rapidly growing market, exceeding £230m in the UK. Gen Z is more likely to consume RTD coffee than hot coffee....
3 views0 comments
InsightTrendsWorld
Sep 102 min
Innovation of the Day: Animated Iced Tea Ads
Summary of Findings: Brisk Iced Tea is reviving its classic claymation advertising style with a new ad featuring Doja Cat. The ad...
1 view0 comments
InsightTrendsWorld
Sep 92 min
Insight of the Day: The pros and cons of celebrity-backed brands
Findings: Celebrity-backed drinks brands, especially in spirits like tequila, whiskey, and rum, tend to outperform the overall alcohol...
2 views0 comments
InsightTrendsWorld
Sep 92 min
Insight of the Day: Millennials Lead Non-Alcoholic Beverage Boom
indings: Non-alcoholic beverage consumption has seen significant growth in the U.S., largely driven by Millennials. 13% of U.S. alcohol...
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InsightTrendsWorld
Sep 82 min
Insight of the Day: Rage Coffee: How a Yorkshire-based entrepreneur brought a 'healthy coffee' brand to the UK
Findings: Pradeep Singh Narwal, originally from Bangalore, India, discovered Rage Coffee through his admiration for cricketer Virat...
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