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Innovation of the Day: Gin Shooter Spirits

Gin is often associated with sophisticated sipping and mixology, whereas other spirits like vodka and tequila are crafted specifically for shooting—but WATTSHOT challenges this as a 37.5% ABV gin meant to be served as a shooter. This premium-flavored shot reinvents traditional juniper spirits and promises to provide a "lasting electric tingle" in the mouth after consumption.

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