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Innovation of the Day: Lush's Book a Swamp Transports Bathers to Shrek's Home

Lush Cosmetics newly unveiled a collection of Shrek-themed body care products and now, fans have the opportunity to immerse themselves in the world that inspired them with the Book a Swamp experience. Bathing in a real-life swamp would be overwhelmingly unpleasant and devoid of any relaxation, yet Lush's elevated experience is serene, skin-soothing and a treat for the senses.

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