The article discusses sustainable beauty trends that are predicted to become popular in 2024. Some of the trends mentioned include:
Refillable packaging: Brands are starting to offer refillable options for their products to reduce waste and encourage customers to reuse their packaging.
Biodegradable ingredients: Consumers are becoming more conscious of the ingredients in their beauty products and are seeking out options that are biodegradable and eco-friendly.
Waterless products: With water becoming a scarce resource, beauty brands are starting to create waterless products that are concentrated and more sustainable.
Clean beauty: The clean beauty movement is gaining popularity, with consumers looking for products that are free of harmful chemicals and toxins.
Upcycled ingredients: Brands are starting to use upcycled ingredients in their products, which helps reduce waste and promote sustainability.
Overall, the article highlights the shift towards more sustainable and eco-friendly beauty products in the coming years.
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