Who's Listening to 'Cowboy Carter'
15% of US adults have listened to the album.
7% of US adults who listened to it actually liked it.
Unexpected Demographics
More Men: 59% of those who enjoyed the album are men.
More Women: 60% of those who disliked it are women.
Young Adults: Highest listenership among 18-24 year-olds, then 25-29.
Additional Insights (Not explicitly stated in the article, but worth noting for brands and marketers):
Interest in Country Music: While CivicScience data isn't included about this, the findings suggest Beyoncé's fans may have some overlap with country music fans, opening up potential for cross-genre collaborations or campaigns.
Openness to Experimentation: Beyoncé's fans seemingly embrace her venturing outside her typical genre, indicating potential for future brand partnerships that push boundaries.
Polarizing Release: The album appears divisive, with the data showing strong like/dislike reactions. This could either energize fandom or create challenges in reaching a wide audience.
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