Insight of the Day: 53% of Aussies will switch brands if they are not satisfied with their digital commerce experience

The survey findings show that consumers in Australia showed the second highest probability of switching brands (53%) if they are not satisfied with their digital commerce experience – on par with the global average of 53% – just behind the UK at 59%.

https://campaignbrief.com/53-of-aussies-will-switch-brands-if-they-are-not-satisfied-with-their-digital-commerce-experience-publicis-sapient-digital-commerce-survey/