Insight of the Day: After taking China by storm, two-minute soap operas head for US

An emerging entertainment format has exploded in China: micro-dramas. Delivered in two-minute episodes, mostly adapted from web novels, the market is already estimated at CNY 37.4 billion. Now, distributor FlexTV is turning its attention to US viewers.

Thanks to TikTok, younger audiences gravitate towards bursts of content that adapt to their preferences in real-time. As attention spans continue to shorten, will your brand find new ways to keep pace, or slow down to offer respite?

Source: https://www.trendwatching.com/makeshift