Insight of the Day: Almost half of consumers won’t shop again if packaging doesn’t meet expectations, Mondi finds

The latest study from sustainable packaging and paper company Mondi has highlighted that a negative unboxing experience is likely to stop shoppers returning to a brand, with overpackaging being the most referenced grievance, nearly half (47%) said it could put them off buying again.

https://internetretailing.net/almost-half-of-consumers-wont-shop-again-if-packaging-doesnt-meet-expectations-mondi-finds/