According to a report by Priority Pass, a brand of the Collinson Group, Asian millennials and Gen Z are reshaping the travel market by prioritizing unique experiences over traditional vacation norms. These younger generations are seeking out personalized and authentic travel experiences that are tailored to their individual interests and values.
The report found that Asian millennials and Gen Z are more likely to prioritize experiences such as cultural immersion, sustainability, and wellness in their travels. They are also more willing to spend money on unique dining experiences, local tours, and adventure activities. In response to these shifting trends, travel companies are beginning to offer more experiential and curated travel options to cater to this market segment.
Overall, the report highlights the growing influence of Asian millennials and Gen Z in shaping the future of the travel industry, and the importance of providing personalized and meaningful experiences to attract these younger travelers.
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