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Insight of the Day: 'Asoka' makeup trend on TikTok inspired by 2000s Bollywood movie

Bollywood Makeup Trend Takes Over TikTok

A new viral trend on TikTok is inspired by the 2001 Bollywood movie "Asoka." Here's a breakdown:

  • The Trend: People are recreating Indian bridal looks inspired by the movie's aesthetics.

  • Inspiration: The movie features dramatic makeup with dark eyeliner, geometric designs, and bold colors. While the film depicts ancient Indian styles, the trend focuses on the vibrant colors and gold jewelry.

  • Popularity: Thousands of users are participating, garnering millions of views and likes. Creators from various backgrounds are joining in.

  • Social Media Platform: TikTok is the main platform driving the trend, with users documenting their transformations to the song "San Sanana" from the movie.

  • South Asian Creators: Some creators delve deeper, recreating not just modern bridal looks but also the traditional ones seen in the film.

  • Call for Authenticity:  A few users want creators to focus on the movie's actual makeup style rather than modern bridal looks.

  • Global Exposure: The trend is sparking interest in the movie itself, with more viewers seeking out "Asoka" and the song "San Sanana."

  • New Audience for Bollywood:  People unfamiliar with Bollywood are discovering Hindi music and potentially becoming fans.

This trend highlights the power of social media to revive cultural elements and introduce them to a wider audience.

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