Key Findings:
Increase in Family Travel: Searches for family accommodations are up 8% compared to last year, and flight searches have increased by 21%.
Motivators: Families are prioritizing quality time (62%), relaxation (58%), and discovering new places (48%).
Trending Destinations: Top trending destinations include Durres (Albania), Tangier and Marrakech (Morocco), Destin (Florida, USA), Seville and Palma de Mallorca (Spain), Tokyo (Japan), Gramado (Brazil), Dubrovnik (Croatia), and Madrid (Spain).
Accommodation Diversity: Booking.com offers over 29 million listings worldwide, including 7.4 million homes, apartments, and unique stays.
European Kids Travel Most: 42% of flight searches by Europeans include at least one child.
Global Family Travel: Egypt, Denmark, Poland, Sweden, and Cyprus lead in the percentage of flight searches with children.
Travel to Different Continents: UAE, Australia, Egypt, Turkey, and the Netherlands have the highest percentage of families traveling to different continents.
Media Influence: 55% of families are inspired by food seen on TV or movies.
AI Trip Planning: 48% of families plan to use AI tools like Booking.com's AI Trip Planner for travel planning.
Travel Nannies: 31% of families would consider hiring a travel nanny, with even higher rates in India, Hong Kong, and Thailand.
Comfort: 74% of families prioritize air conditioning when booking accommodations.
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