top of page

Insight of the Day: Bye-Bye Gen Z Neons. These Design Elements Are Catching Gen Alpha’s Eye

Millennial design was characterized by minimalism, pink shades and san serif fonts. Gen Z design is characterized by in-your-face bright colors, bold typography and imperfections. As gen alpha becomes a major base of purchasing power in the beauty industry (yes, we’re talking about Sephora Kids), we were wondering about the design motifs that will typify this next generation of consumers.

So, for the latest edition of our ongoing series posing questions relevant to indie beauty, we asked 12 design, branding and public relations professionals the following question: What do you think will characterize gen alpha design?

2 views0 comments


bottom of page