In a new report, independent British fashion brand Blakely, shares the results of a 2,000 respondent survey which found that most of the UK’s 18-35 year-old shoppers have no intention of following this year’s top fashion trends. But what do retailers need to know?
58% of those surveyed state that they have no intention of following fashion trends in 2024.
75% are looking to ‘buy better’, prioritising quality and timelessness over staying on-trend.
85% are prioritising comfort dressing, a statistic that comes as less surprise to those aware that online interest in ‘athleisure’ has risen 25% in the last quarter alone.
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