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Insight of the Day: Consumers Clip Coupons and Copy Recipes Amid Restaurant Price Surges

The article discusses how consumers are adapting their dining habits in response to the rising costs of eating out.

Key takeaways:

  • Shifting dining preferences: Consumers are increasingly opting for more affordable options like fast food and frozen pizzas instead of traditional sit-down restaurants due to escalating prices.

  • Generational impact: Gen Z and millennials are more likely to choose budget-friendly meals at home over dining out compared to older generations.

  • Deals and discounts: Consumers are actively seeking deals and discounts to mitigate the financial burden of dining out.

  • Role of social media and apps: Social media platforms like TikTok and restaurant apps are influencing consumer decisions by providing recipe inspiration and offering discounts.

  • Cooking at home: The popularity of online recipe platforms and cooking videos is driving a trend towards home-cooked meals, which are perceived as more affordable and customizable.

Additional insights:

  • Restaurant affordability concerns: Consumers increasingly view dining out as a luxury that can be sacrificed in the face of rising costs.

  • Couponing methods: Consumers utilize various methods to find deals, including social media, restaurant apps, and traditional print coupons.

  • Traffic shift: Recipe websites are experiencing increased traffic compared to food delivery services, indicating a growing interest in cooking at home.


  • Restaurants need to adapt: Restaurants need to focus on attracting new customers and retaining existing ones by offering competitive prices, promotions, and discounts.

  • Opportunity for recipe platforms: Online recipe platforms and cooking videos can further capitalize on the trend by providing engaging content and convenient solutions for home cooks.

  • Continued focus on affordability: As consumers prioritize affordability, businesses in the food industry need to find ways to offer value and create appealing dining experiences that fit within tighter budgets.

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