Insight of the Day: Consumers Struggle to Differentiate Between Streaming Platforms

Hub’s annual “Evolution of Video Branding” study found that consumers struggle to differentiate between streaming platforms in an ecosystem full of options.

Awareness of leading streaming services is universal, but many consumers aren’t confident what differentiates one platform from another.

https://www.mediaplaynews.com/hub-consumers-struggle-to-differentiate-between-streaming-platforms/