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Insight of the Day: Fast-food diners are using loyalty apps to get deals on cheap — or free — food as prices soar

Fast food chains are increasingly turning to loyalty programs to boost customer engagement and repeat business. By offering discounts, perks, and rewards to customers who join their loyalty programs, fast food chains hope to encourage customers to visit more frequently and spend more money on their products.

By collecting data on customer preferences and purchasing habits through these programs, fast food chains can also gain valuable insights into their customer base and tailor their marketing strategies accordingly. This data can help them target specific customer segments with personalized offers and promotions, ultimately driving sales and increasing customer loyalty.

Overall, loyalty programs are becoming a key strategy for fast food chains to differentiate themselves in a highly competitive market and build long-term relationships with their customers.

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