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Insight of the Day: Four big trends from ProWein 2024

Here are four big trends from ProWein 2024, one of the most important wine and spirits trade shows in the world:

1. Sustainability: This year, there was a strong focus on sustainable practices in the wine and spirits industry, with many producers showcasing their eco-friendly production methods and certifications. From organic and biodynamic farming to carbon-neutral production, sustainability was a key theme at ProWein 2024.

2. Low- and No-Alcohol Drinks: The trend for low- and no-alcohol drinks continues to grow, with more producers offering alternatives to traditional alcoholic beverages. This year, there were a variety of non-alcoholic wines, spirits, and cocktails on display, catering to the increasing demand for mindful drinking options.

3. Premiumization: Consumers are increasingly willing to pay more for high-quality, premium products, and this was reflected at ProWein 2024. Many producers showcased their top-of-the-line wines and spirits, with a focus on quality ingredients, craftsmanship, and luxury packaging.

4. Regional and Indigenous Varieties: Producers from around the world highlighted their unique regional and indigenous grape varieties, showcasing the diversity and richness of the global wine industry. From lesser-known grape varieties to wines made from indigenous plants and fruits, there was a wide range of interesting and distinctive offerings at the trade show.

Overall, ProWein 2024 showcased the innovation and creativity of the wine and spirits industry, with a focus on sustainability, diversity, and premium quality.

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