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Insight of the Day: Friends and family are biggest influence on people buying used cars, research finds

A recent study has found that friends and family are the biggest influencers when it comes to people buying used cars. The research found that 57% of respondents said that recommendations from friends and family played a big role in their decision to purchase a used car.

Other factors that were found to influence people's decision to buy a used car included online reviews (47%), advertisements (34%), and social media posts (22%). The study also found that price was the most important factor for 58% of respondents when choosing a used car.

Overall, the research suggests that word-of-mouth recommendations from friends and family are a powerful driver of consumer behavior when it comes to buying used cars. This highlights the importance of building strong relationships with customers and providing excellent customer service in the automotive industry.

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