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Insight of the Day: How big restaurant brands are taking back the snack occasion customer

This trend of popular fast-food chains and restaurants expanding their dessert offerings is likely a response to the growing consumer demand for indulgent treats and sweet options. By adding new and innovative dessert items to their menus, these brands are hoping to attract more customers and boost sales, especially during non-peak hours.

Additionally, offering shareable and giftable dessert options like cookie boxes and bundles can help drive traffic and increase brand loyalty as customers look for convenient and enjoyable ways to treat themselves or others. This trend also highlights the importance of providing unique and craveable options to stay competitive in the ever-evolving food and beverage industry.

Overall, the rise of sweet treats and dessert offerings at popular restaurant chains reflects the ongoing shift towards experiential dining and the growing popularity of dessert as a key part of the dining experience. By tapping into this trend, brands can continue to attract new customers, drive sales, and differentiate themselves in a competitive market.

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