Insight of the Day: How Brands And Influencers Are Co-Creating New Products

Forget sponsored posts – the influencer game has levelled up. Today manufacturers and influencers are joining forces to create new brands. This win-win situation leverages a content creators reach and expertise to develop innovative products that stand out from the crowd.

https://www.forbes.com/sites/ianshepherd/2024/03/12/how-brands-and-influencers-are-co-creating-new-products/?sh=71763cbe722e