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Insight of the Day: How Brands and Retailers Can Reach Gen Zers and Young Millennials on the Path to Purchase

eauty is the standout performer in UK ecommerce, but sales growth is slowing as consumers continue cutting nonessential spending. Gen Zers and young millennials, who are committed to their beauty regimes, are the most likely to spend freely in 2024. But their path to purchase is anything but straightforward—and capturing their attention requires a truly multichannel approach.

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