Bethany discusses how Ipsy leverages data and consumer feedback to curate personalized beauty products for its subscribers, staying ahead of trends and offering them a unique and enjoyable experience. She also talks about the importance of inclusivity and diversity in the beauty industry, and how Ipsy works with brands that align with those values.
Furthermore, Bethany shares how Ipsy collaborates with creators and influencers to create engaging content and showcase the latest beauty products. By partnering with influencers who have a loyal following, Ipsy is able to reach a wider audience and stay connected to the ever-evolving beauty landscape.
Overall, Ipsy is not just a beauty subscription service, it's a community that empowers beauty enthusiasts to discover new products, share their experiences, and connect with like-minded individuals. By staying ahead of trends and embracing diversity, Ipsy continues to redefine the beauty industry and inspire others to embrace their unique beauty journey.
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