A study of 1,000 beauty shoppers in the UK, France, Germany, and US has revealed insights into what consumers need and expect in the brick-and-mortar retail experience.
According to a new survey, in-store shoppers are valuing education, expertise, and technology when it comes to their shopping experience. The survey found that consumers are looking for knowledgeable staff who can provide information about products and help them make informed decisions. In addition, shoppers are also interested in accessing technology in-store, such as interactive displays and virtual try-on tools.
The survey also found that consumers are willing to spend more at stores that offer these services, indicating that providing education and expertise can help drive sales and increase customer loyalty. Overall, the survey highlights the importance of personalized and informative shopping experiences for today's consumers.
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