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Insight of the Day: ‘India has not even begun that trend’: Nykaa beauty chief eyes huge opportunity in prestige segment

This article discusses the growth opportunities in the prestige beauty segment in India, according to the chief executive of Nykaa Beauty. The executive believes that there is a huge potential for growth in the higher-end beauty market in India, as more consumers are willing to spend on luxury and prestige beauty products. Nykaa Beauty, a popular beauty e-commerce platform in India, is looking to capitalize on this trend by offering a wider range of premium beauty products and expanding its offline presence with more brick-and-mortar stores. The executive also mentions the importance of providing personalized and curated shopping experiences for customers in order to drive sales in the prestige beauty segment.

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