This article discusses the growth opportunities in the prestige beauty segment in India, according to the chief executive of Nykaa Beauty. The executive believes that there is a huge potential for growth in the higher-end beauty market in India, as more consumers are willing to spend on luxury and prestige beauty products. Nykaa Beauty, a popular beauty e-commerce platform in India, is looking to capitalize on this trend by offering a wider range of premium beauty products and expanding its offline presence with more brick-and-mortar stores. The executive also mentions the importance of providing personalized and curated shopping experiences for customers in order to drive sales in the prestige beauty segment.
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