Western aesthetics are experiencing a surge in popularity across music, fashion, and film. Here are the key highlights:
1. Beyoncé's Influence:
- Beyoncé's Renaissance tour and her country album "Cowboy Carter" have contributed to the rise of western fashion.
- Global sales of metallic cowboy hats increased by 1,601% year-on-year.
- Beyoncé's cowgirlesque styling choices have made her the face of fashion's move out west.
2. Fashion Trends:
- Western-style pieces are dominating major retailers for Spring/Summer 2024.
- Google Trends data shows increased searches for terms like "flared jeans," "double denim," and "women's cowboy boots."
- Levi's stock rose by 20% after Beyoncé's album release, thanks to a track titled "Levii's Jeans."
3. Other Influences:
- Kacey Musgraves, Kelsea Ballerini, Olivia Rodrigo, Lil Nas X, and Bad Bunny incorporate western elements into their on-stage ensembles.
- Bella Hadid has embraced the rodeo scene, and Lana Del Rey is set to release her first-ever country album.
- Even last summer's Barbie film featured western-inspired costumes replicated by Zara.
4. Fashion Brands Respond:
- Cowboy boots remain popular among street-style stars.
- Classic riding boots appeared on Autumn/Winter 2024 catwalks.
- Western references appeared in collections from Chloé to Louis Vuitton.
- Brands like Dr. Martens and Mirror Palais are embracing western aesthetics.
5. Interrogating Stereotypes and Celebrating Communities:
- Pharrell Williams's Louis Vuitton collection paid homage to Black and Native American cowboys.
- The Compton Cowboys collaborate with brands to uplift inner-city youth and combat negative racial stereotypes.
In summary, western aesthetics are not only a fashion trend but also a cultural movement that celebrates diversity and creativity.
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