The article suggests that orange wine may be the "drink of the summer," citing its growing popularity on social media platforms like TikTok and increased sales at online retailer Ocado.
Key points:
Popularity: Orange wine sales have increased by 99% this year so far, with searches also up 80% on Ocado.
Social media trend: The wine has become a trend on TikTok, with younger drinkers expressing interest in its refreshing qualities for summer.
Confusion: Some social media users are unsure whether orange wine is made from oranges or simply orange-colored.
Definition: The International Organization for Vine and Wine (OIV) defines orange wine as "white wine with maceration," where the grape skins remain in contact with the juice during fermentation, resulting in its amber or "orange" color.
Alternative name: Some suggest calling it "amber wine" to avoid confusion with orange juice.
Appeal: Christian Streatfield, wine buyer at Ocado, highlights the wine's complex flavors and versatility, appealing to both red and white wine fans.
Overall, the article indicates a growing trend in orange wine consumption, particularly among younger demographics, and highlights its potential as a popular summer drink. However, there is still confusion about the nature of the wine, which could be addressed by using alternative names or providing more information about its production process.
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