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Insight of the Day: L’Oréal Is Trying to Bring Virtual Try-On for Hair Colour to the Masses

Key Facts:

  1. Collaboration:

  • L’Oréal has partnered with Snapchat and Walmart.

  • The initiative aims to introduce augmented reality (AR) for hair colour try-ons.

  1. Retail Integration:

  • The virtual try-on technology will be available on store shelves across the US.

  • Walmart stores will feature this technology, providing a widespread retail platform.


  1. Augmented Reality (AR):

  • Increasing use of AR in the beauty industry to enhance customer experience.

  • Virtual try-on tools are becoming more prevalent, allowing customers to visualize products before purchasing.

  1. Omnichannel Shopping:

  • Integration of digital tools in physical retail spaces.

  • Blending online and in-store experiences to create seamless shopping journeys.

  1. Tech-Driven Personalization:

  • Rising demand for personalized shopping experiences.

  • Use of AR to tailor beauty and fashion choices to individual preferences.


  1. Enhanced Customer Experience:

  • AR technology allows customers to try different hair colours virtually, improving confidence in their purchase decisions.

  • Increases customer engagement and satisfaction by providing a fun and interactive shopping experience.

  1. Boost in Sales:

  • By reducing the uncertainty in choosing hair colours, AR try-ons can lead to higher conversion rates.

  • Encourages impulse buys and repeat purchases as customers become more comfortable with the products.

  1. Retail Innovation:

  • Walmart's adoption of AR technology sets a precedent for other retailers to incorporate similar tech-driven solutions.

  • Enhances Walmart's reputation as a tech-forward retailer, attracting tech-savvy customers.

  1. Market Differentiation:

  • L’Oréal's use of AR technology differentiates its brand in a competitive beauty market.

  • Positions L’Oréal as an innovator in leveraging technology to meet modern consumer needs.

  1. Data Collection and Insights:

  • The use of AR provides valuable data on consumer preferences and behaviors.

  • Insights gathered can inform product development and marketing strategies.

By integrating AR technology for hair colour try-ons in Walmart stores across the US, L’Oréal, in collaboration with Snapchat, is setting a new standard for the beauty industry. This move not only enhances the shopping experience but also drives sales and positions both L’Oréal and Walmart as leaders in retail innovation.

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