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Insight of the Day: Middle-aged and millennials drive EV demand

According to a recent study by Deloitte, middle-aged consumers (40-55 years old) and millennials are driving the demand for electric vehicles (EVs). The study found that these demographic groups are more likely to purchase an EV compared to younger or older consumers.

The report also highlights that the main reasons for the increase in demand for EVs among middle-aged and millennial consumers are concerns about environmental issues, government incentives for EVs, and the availability of charging infrastructure.

Additionally, the study found that these consumers are more likely to consider purchasing an EV from traditional automakers rather than new entrants in the EV market.

Overall, the study suggests that the demand for EVs is growing among middle-aged and millennial consumers, and automakers should focus on catering to the needs and preferences of these demographic groups to drive further adoption of electric vehicles.

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