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Insight of the Day: Most Americans share interest in becoming their own boss: Gallup


  • 62% of Americans prefer to be their own boss.

  • 52% of those who want to be their own boss are willing to take financial risks.

  • Top reasons for starting a business are being one's own boss, earning more money, and having a flexible schedule.

  • Finance-related issues are the primary barrier to starting a business.

Key Takeaway:

The majority of Americans desire autonomy in their work and are willing to take financial risks to achieve it. However, financial barriers remain a significant challenge for aspiring entrepreneurs.


The desire for independence and flexibility in work is a growing trend, reflected in the high percentage of Americans interested in entrepreneurship.


The study reveals a strong entrepreneurial spirit among Americans, but also highlights the need for better financial support and resources for aspiring business owners.

Implications for Brands:

  • Empowerment: Brands can tap into the desire for autonomy by offering products and services that enable individuals to start and manage their own businesses.

  • Financial Support: Companies can provide financial resources, such as loans or grants, to help aspiring entrepreneurs overcome financial barriers.

  • Education and Training: Brands can offer educational resources and training programs to equip individuals with the skills and knowledge needed to start and run a successful business.

  • Flexibility: Brands can cater to the growing demand for flexible work arrangements by offering products and services that enable remote work and flexible scheduling.

  • Community Building: Companies can foster a sense of community and support among entrepreneurs by creating platforms for networking and collaboration.


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