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Insight of the Day: Nearly 40% of Millennials Rely on Retail Subscriptions for Shopping

- Key Findings from the Report:

- Millennials lead at 39% in relying mainly on retail subscriptions for everyday shopping needs.

- Bridge millennials follow closely behind at 38%.

- Both segments are well above the generational average of 31%, where Gen Z subscribers also fall.

- Gen X subscribers stand at 24%, while baby boomer and senior subscribers are at 17%.

- On average, 3.8% of all subscribers surveyed say subscriptions have fully eliminated their need to visit stores for relevant purchases.

- For those subscribed to Chewy’s Goody Box, this sentiment climbs to 11%.

- Nearly 8% of Dollar Shave Club subscribers, 7% of Gwynnie Bee shoppers, and 4% of Ipsy subscribers feel the same way.

- 26% of subscribers envision a future where they complete all their shopping using scheduled subscriptions.

- Currently, 35% of subscribers see no change in their in-store shopping habits.

- Nearly all consumers continue to do at least some in-store shopping.

- Generational Breakdown of Retail Subscription Reliance:

- Millennials: 39%

- Bridge Millennials: 38%

- Gen Z: 31%

- Gen X: 24%

- Baby Boomer and Senior: 17%

- Impact on In-Store Shopping:

- On average, 3.8% of subscribers say subscriptions have fully eliminated their need to visit stores.

- This sentiment rises to 11% for Chewy’s Goody Box subscribers.

- Nearly 8% of Dollar Shave Club subscribers, 7% of Gwynnie Bee shoppers, and 4% of Ipsy subscribers share this view.

- Future Outlook:

- 26% of subscribers foresee a future where they complete all their shopping through scheduled subscriptions.

- 35% of subscribers currently see no change in their in-store shopping habits.

Retail subscriptions are becoming increasingly popular among consumers, particularly millennials and bridge millennials, offering convenience and control over shopping habits.

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