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Insight of the Day: Nearly half of young consumers say unsustainable packaging is a ‘deal-breaker’

Young consumers are increasingly concerned about the environmental impact of packaging in the pet food industry, with nearly half saying that unsustainable packaging is a deal breaker when choosing a brand, according to a recent survey.

The survey, conducted by a market research firm, found that 48% of consumers between the ages of 18 and 34 said they would not purchase a pet food product if it had unsustainable packaging. This reflects a growing trend among younger consumers who are becoming more environmentally conscious and are looking for sustainable options in all aspects of their lives.

The survey also found that 53% of consumers said they would be more likely to purchase a pet food product if it had sustainable packaging, demonstrating the potential for brands to attract and retain customers by prioritizing eco-friendly packaging options.

Overall, the survey highlights the importance of packaging sustainability in the pet food industry, and the need for brands to prioritize environmentally responsible packaging in order to meet the growing demands of young consumers. By investing in sustainable packaging solutions, brands can not only appeal to a larger customer base, but also contribute to a more environmentally friendly future for the industry as a whole.

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