Insight of the Day: One Big Reason Gen Z Is Still on Facebook: To Save Money

This article from The New York Times discusses how Gen Z is increasingly turning to Facebook Marketplace as a platform for buying and selling goods. As younger consumers are seeking more affordable and sustainable options, they are utilizing this platform for secondhand shopping and selling items they no longer need.

The article highlights how this trend is impacting the resale market and traditional retail stores, as Gen Z shoppers are more interested in unique and environmentally friendly products. Additionally, Facebook Marketplace provides a convenient and easy way for users to connect with sellers and make transactions.

Overall, the rise of Gen Z on Facebook Marketplace reflects a shift towards more sustainable and budget-friendly shopping habits among younger consumers. Retailers and brands will need to adapt to these changing preferences in order to stay relevant in the market.

https://www.nytimes.com/2024/03/14/business/gen-z-facebook-marketplace.html