Insight of the Day: Over a third of British Gen Z adults are hooked on nicotine, with vaping surge sharply reversing historic decline
- InsightTrendsWorld
- May 25, 2024
- 1 min read
Over a Third of British Gen Z Adults Hooked on Nicotine: The Vaping Surge
Recent research reveals a significant shift in nicotine consumption patterns among young adults in the United Kingdom. Here are the key findings:
Vaping Explosion:
The share of 18-24-year-olds who inhale nicotine products has tripled since 2021, according to a study by University College London.
Specifically, the proportion of young adults using e-cigarettes has surged from 9% in May 2021 to 29% in May 2024.
This rapid increase in vaping has contributed to the overall rise in nicotine use among this age group.
Disposable Vapes and Youth Population:
Disposable vapes, often marketed with bright colors and appealing flavors like watermelon and sour cherry, have played a significant role.
Researchers suggest that disposable vapes have created a sizable youth population who might not have otherwise smoked.
The share of 18-24-year-olds inhaling nicotine products has risen from 28% to 35% since 2021, driven primarily by vaping.
Historic Trends Reversed:
Interestingly, smoking and vaping had been declining among adults until June 2021.
However, since the popularity of disposable vapes began to soar in England, historic declines in nicotine use have reversed.
The rise in vaping among young people has been most pronounced, leading to a shift in overall nicotine consumption patterns.
Risk Considerations:
While e-cigarettes are generally considered less harmful than traditional cigarettes, they are not risk-free.
Experts caution against non-smokers taking up vaping due to its addictive nature.
Long-term health risks associated with vaping remain uncertain, as it is a relatively new phenomenon.
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