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Insight of the Day: Over a third of British Gen Z adults are hooked on nicotine, with vaping surge sharply reversing historic decline

Over a Third of British Gen Z Adults Hooked on Nicotine: The Vaping Surge

Recent research reveals a significant shift in nicotine consumption patterns among young adults in the United Kingdom. Here are the key findings:

  1. Vaping Explosion:

  • The share of 18-24-year-olds who inhale nicotine products has tripled since 2021, according to a study by University College London.

  • Specifically, the proportion of young adults using e-cigarettes has surged from 9% in May 2021 to 29% in May 2024.

  • This rapid increase in vaping has contributed to the overall rise in nicotine use among this age group.

  1. Disposable Vapes and Youth Population:

  • Disposable vapes, often marketed with bright colors and appealing flavors like watermelon and sour cherry, have played a significant role.

  • Researchers suggest that disposable vapes have created a sizable youth population who might not have otherwise smoked.

  • The share of 18-24-year-olds inhaling nicotine products has risen from 28% to 35% since 2021, driven primarily by vaping.

  1. Historic Trends Reversed:

  • Interestingly, smoking and vaping had been declining among adults until June 2021.

  • However, since the popularity of disposable vapes began to soar in England, historic declines in nicotine use have reversed.

  • The rise in vaping among young people has been most pronounced, leading to a shift in overall nicotine consumption patterns.

  1. Risk Considerations:

  • While e-cigarettes are generally considered less harmful than traditional cigarettes, they are not risk-free.

  • Experts caution against non-smokers taking up vaping due to its addictive nature.

  • Long-term health risks associated with vaping remain uncertain, as it is a relatively new phenomenon.

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