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Insight of the Day: Shrinkflation: hot cross buns, chips and cereals among products being downsized for the same price, Choice report finds

Shrinkflation is a common phenomenon where products are downsized in terms of quantity or quality while maintaining the same price. This often goes unnoticed by consumers, as they may not realize that they are receiving less for their money.

A recent report by the consumer group "Which?" found that popular products such as hot cross buns, chips, and cereals have been affected by shrinkflation. In some cases, the sizes of these products have been reduced by as much as 25% while the prices remain the same.

Shrinkflation can be a sneaky way for companies to increase their profit margins without raising prices, as consumers are less likely to notice small changes in size or weight. It is important for consumers to be aware of this practice and to check the packaging of products they regularly buy to ensure they are still getting good value for money.

Overall, it is essential to stay informed and vigilant as a consumer to ensure that you are not being taken advantage of through shrinkflation.

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