Today, sneakers are more than footwear. They represent individuality, status and cultural identity. From schoolyards to fashion runways and the boardrooms of Silicon Valley, sneakers have cemented their place as an emblem of modern living, bridging the gap between sport and fashion like never before. According to Statista Consumer Insights, sneakers are more than just another pair of shoes to many Americans. 45 percent of sneaker owners in the U.S. consider them a part of their day-to-day life and 35 percent said they get excited about sneakers. 1 in 4 respondents said they couldn’t imagine a life without sneakers, while just 10 percent said they didn’t care about them.
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