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Insight of the Day: So bad it’s good: Why consumers love the worst entertainment

Ultimately, the appeal of "so bad it's good" entertainment comes down to the pleasure of experiencing something truly unique, unexpected, and authentically bad. It's a way to escape the mundane and predictable and immerse oneself in the absurd and amusing. So next time you find yourself watching a movie you know will be terrible, remember that there's a special kind of joy in embracing the worst entertainment has to offer.

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