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Insight of the Day: Tencent Music users are 'willing to pay' for music produced with the company's AI tools… and 3 other things learned

Here are the key takeaways from Tencent Music Entertainment's (TME) latest earnings call:

1. Growth in Paying Subscribers: TME experienced a strong quarter with a 20.6% year-over-year increase in paying subscribers, totaling 106.7 million. This growth contributed to a significant rise in revenues from music subscriptions, which increased by 45.3%. Despite challenges like the government crackdown on online gambling, TME's music streaming services demonstrated resilience.

2. Expansion of Tencent Musician Platform: TME's Tencent Musician Platform, which supports artists in various aspects of their careers, saw substantial growth. By the end of 2023, the platform had amassed 480,000 artists contributing 3 million songs to TME's streaming platforms. This represents a 23% year-over-year increase in artists and a 30.4% increase in uploaded tracks.

3. AI-Driven Innovations: TME is leveraging AI-driven innovations to enhance both user experience and backend operations. Features like vocal separation in music production tools and AI-powered virtual DJs for personalized music discovery have been well-received by both musicians and listeners. Additionally, TME has observed that users are willing to pay for content produced with AI-enabled tools, indicating the popularity and potential monetization of AI-driven functionalities.

4. Expansion Beyond Streaming: TME is diversifying its offerings beyond music streaming by capitalizing on the resurgence of offline music events. The company hosted various live events, including music tours, festivals, and performances, which contributed to its industry influence and societal impact. Additionally, TME is exploring opportunities in long-form audio content, particularly audiobooks, for in-car applications, leveraging the success of its Kuwo app in the in-car audio market.

Overall, TME's earnings call highlights its continued growth in paying subscribers, expansion of artist support services through the Tencent Musician Platform, adoption of AI-driven innovations, and exploration of new revenue streams beyond music streaming.

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