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Insight of the Day: The ‘dead internet theory’ makes eerie claims about an AI-run web. The truth is more sinister

Key Points:

  • Dead Internet Theory: The theory claims that AI-generated content and bots are dominating online activity, pushing out human interaction.

  • Shrimp Jesus Phenomenon: AI-generated images like "shrimp Jesus" highlight the absurd and viral nature of AI-created content on social media.

  • Motivation Beyond Engagement Farming: While engagement farming is a possible motive, the theory suggests a more sinister agenda of using bots to spread propaganda and manipulate public opinion.

  • Social Media Manipulation: Evidence suggests that bots have been used to spread disinformation and influence public discourse on platforms like X (formerly Twitter).

  • Pro-Russian Disinformation Campaigns: Recent campaigns have used AI and bots to create and disseminate fake news, undermining support for Ukraine and promoting pro-Russian sentiment.

  • The "Dead" Internet: The theory doesn't claim all interactions are fake but suggests the internet as we knew it, driven by genuine human expression and connection, is "dead" due to AI and bot manipulation.

Implications:

  • Misinformation and Disinformation: The rise of AI-generated content and bot accounts makes it increasingly difficult to discern real from fake information online, leading to the spread of misinformation and disinformation.

  • Manipulation of Public Opinion: These tools can be used to manipulate public discourse and sway opinions on important social and political issues, potentially undermining democratic processes.

  • Erosion of Trust: The prevalence of fake accounts and AI-generated content erodes trust in online platforms and information sources.

  • Social Media's Role in News: With social media becoming a primary news source for many, the potential for manipulation through AI and bots poses a significant threat to informed decision-making.

Call to Action:

The authors urge readers to be critical of online content and view it through the lens of the dead internet theory. They emphasize the importance of skepticism and questioning the authenticity of information encountered online.

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