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Insight of the Day: There’s too much advertising on social media, six in ten respondents tell Hootsuite

According to a recent survey conducted by Hootsuite, six out of ten respondents believe that there is too much advertising on social media.

The survey found that many people feel overwhelmed by the volume of ads they are exposed to on platforms like Facebook, Twitter, and Instagram. Some respondents reported feeling annoyed, distracted, or even stressed by the constant bombardment of marketing messages on their feeds.

However, the survey also revealed that not all ads are perceived negatively. In fact, 40% of respondents said that they have discovered a new product or service through social media advertising, and 30% said they have made a purchase as a result of seeing an ad on social media.

Overall, the survey highlights the importance of balancing advertising efforts on social media to ensure that brands are reaching their target audience effectively without overwhelming or alienating them. Marketers should focus on creating relevant, engaging content that resonates with consumers and adds value to their social media experience.

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