L'Oréal has once again secured the top spot in Brand Finance's Annual Cosmetics 50 report for 2024, maintaining its position as the most valuable cosmetics brand. The report also highlights L'Oréal's achievement in earning the highest Sustainability Perceptions Value (SPV), a testament to its ongoing commitment to social and environmental initiatives through its "L’Oréal for the Future" campaign. This campaign, initiated in 2020, has focused on addressing global social and environmental challenges, and in 2023, L'Oréal launched a Climate Change Emergency Fund to support communities vulnerable to climate change-related disasters. Additionally, the company's Fund for Nature Regeneration continues to innovate in carbon capture, reforestation, and ecosystem restoration efforts.
In terms of brand growth, Garnier, another L'Oréal-owned brand, emerged as the fastest-growing cosmetics brand, with a 15% increase in brand value. This growth is largely attributed to the success of its Vitamin C Brightening Serum, which has made significant strides in the skincare market.
Natura, despite experiencing a slight dip in brand value, was recognized as the world's strongest cosmetics brand. Its strong reputation is supported by high scores in familiarity, consideration, and recommendation.
The top 15 cosmetics brands, as listed by Brand Finance, are as follows:
L’Oréal
Gillette
Nivea
Guerlain
Lancôme
Estée Lauder
Dove
Pantene
Garnier
Maybelline
Head & Shoulders
Clinique
Pechoin
Johnson's
Clarins
Annie Brown, General Manager at Brand Finance, noted the significant impact of strategic innovations and dynamic shifts within the industry, which are exemplified by these leading brands. Their continuous pursuit of excellence is shaping the global beauty landscape and setting new standards for success and sustainability in the industry.
Comments