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Insight of the Day: UK consumers are choosing timelessness over trends, says new report

A new report has found that UK consumers are increasingly choosing timelessness over trends when it comes to fashion. The report, conducted by global management consulting firm Oliver Wyman, surveyed over 3,000 UK consumers and found that 55% consider sustainability and durability to be important factors when making a purchase.

The report also found that 70% of UK consumers prefer classic styles over trend-led pieces, with 68% saying they would pay more for a durable, quality product. This shift towards timelessness and durability is driven by a desire for products that will last longer and have a lower environmental impact.

The report highlights the growing importance of sustainability and durability in the fashion industry, as consumers become more conscious of the environmental and social impact of their purchases. Brands that prioritize sustainability and quality are likely to see increased sales and customer loyalty, as consumers continue to prioritize timeless pieces over fast fashion trends.

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