Urban Outfitters is expanding its vintage fashion business through a new program called Vintage + Remade. Here are the key points from the article:
The retailer is rebranding and restructuring its vintage and secondhand offerings online to introduce Vintage + Remade.
The program will feature two new sections: Vintage, comprising authentic vintage finds curated into limited-edition collections, and Remade, focusing on items repaired, restored, or updated by Urban Outfitters' product team, including products made from deadstock fabric.
Urban Outfitters will collaborate with fashion brands like Puppy Breath, Lucky Loves Label, Landon Moreis, Moxie Wrrld, Tessa Fay, and Oddli to curate limited collections featuring new items from these brands alongside vintage items.
The collections will be promoted through paid social ads on platforms like Instagram and TikTok.
The move towards vintage is a response to the saturation of in-person thrift stores with low-quality fast fashion items, making it harder to find true vintage pieces with lasting value.
Urban Outfitters aims to recreate the experience of discovering timeless, high-quality pieces for its customers who appreciate personalized and custom items.
The company's interest in vintage is also reflected in its rental service, Nuuly, which experienced significant growth in revenue and subscribers last quarter.
Online resale, including vintage fashion, is a growing market, with projections indicating that online resale will exceed $80 billion in volume this year, growing at a rate of nearly 4%.
Urban Outfitters' focus on vintage fashion and secondhand offerings aligns with consumer trends towards sustainability, unique pieces, and the revival of classic styles.
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