PYMNTS Intelligence’s study last April, “Tracking the Digital Payments Takeover: Catching the Coming eCommerce Wave” drew from a survey of nearly 2,700 U.S. consumers to understand how they are making their digital purchases, among other matters.
The results revealed that while three-quarters of consumers shop and pay for retail purchases in stores, 15% online using a mobile device, and 12% online using a laptop, only 2% of consumers do so via other channels, such as phone or voice-activated device.
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