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Insight of the Day: Why Dove is responding to the ‘Sephora kids’ phenomenon

Dove has released a new campaign called "The Face of Ten", which aims to empower young girls and challenge beauty stereotypes. The campaign features ten girls, aged between 9 and 11, who express their individuality and confidence through their unique style and personalities.

The Face of Ten campaign comes in response to the recent controversy surrounding the Sephora Kids beauty line, which faced backlash for encouraging young girls to start wearing makeup at a young age. Many parents and critics raised concerns about the impact of such products on young girls' self-esteem and body image.

Dove's campaign highlights the importance of embracing natural beauty and celebrating diversity. By showcasing the unique attributes and personalities of the ten girls, Dove hopes to inspire young girls to feel confident and comfortable in their own skin.

The campaign has been well-received by consumers, with many praising Dove for promoting self-acceptance and encouraging young girls to be themselves. By taking a stand against harmful beauty standards and stereotypes, Dove is setting a positive example for young girls and challenging the status quo in the beauty industry.

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