Insight of the Day: Why Gen Z follows people not brands—what marketers are doing wrong

When a brief comes in that opens with the words: “Make it Gen Z,” you know what is coming next: the forced internet lingo, THAT picture of teens with green hair and multicolored clothes and an obligatory conversation about this crazy generation that is so different so hard to talk to.

https://adage.com/article/opinion/why-gen-z-follows-people-not-brands-what-marketers-are-doing-wrong/2545066