top of page

Insight of the Day: Workout, but make it fashion? Enter the 'pink pilates princess' trend

Pink Pilates Princess Trend: A Summary

The "pink pilates princess" trend is a lifestyle and aesthetic popular on social media, particularly TikTok. It embodies a modern, feminine woman who prioritizes health, wellness, and self-care.

Key characteristics:

  • Fashion: Athleisure wear in pale pink or neutral tones, often including oversized sweaters, leggings, Ugg-style boots, or dad sneakers.

  • Activities: Practicing Pilates, meditation, reading self-help books, and maintaining a healthy lifestyle.

  • Diet: Consuming green juices, smoothies, matcha, and tea.

  • Music: Listening to artists like Lana Del Rey.

  • Overall Vibe: Soft, feminine, and empowering.

The trend combines elements of the "that girl" aesthetic, balletcore, coquette, and Y2K fashion. It represents a more feminine version of the "soft girl" concept, blending softness with strength.

The pink pilates princess trend reflects a broader movement towards self-care and wellness, promoting a healthy and balanced lifestyle while maintaining a stylish appearance.


bottom of page