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Insight of the Day: Younger Consumers Choose Sustainable Packaging, Study Finds

A new study has found that younger consumers are more likely to choose products with sustainable packaging. The study, conducted by packaging manufacturer DS Smith, found that 52% of consumers aged 18-34 prioritize sustainable packaging when making purchasing decisions.

According to the study, 60% of consumers in this age group said they would be willing to pay more for products that use sustainable packaging, compared to just 48% of consumers aged 55 and over. In addition, 65% of younger consumers said they would actively seek out products with environmentally-friendly packaging.

The study also found that younger consumers are more likely to consider a brand's sustainability efforts when making purchasing decisions. 53% of consumers aged 18-34 said they would switch to a different brand if it offered better sustainability credentials, compared to just 39% of consumers aged 55 and over.

Overall, the study highlights the increasing importance of sustainable packaging for consumers, particularly younger consumers who are driving demand for more environmentally-friendly products. Brands that prioritize sustainable packaging are likely to see increased sales and customer loyalty among this key demographic.


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