Insight of the Day: Younger Consumers Drive Surge in Peer-to-Peer Payments App Popularity
- InsightTrendsWorld
- Mar 7, 2024
- 1 min read
Peer-to-peer (P2P) payments have grown increasingly popular in the past several years. This is especially true for younger consumers, who prefer a digital-first payment experience. At least half of millennial and Generation Z consumers say they use P2P payments for both in-store and online purchases. Forty-nine percent of organizations say they support P2P payments for their customers.
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