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Insight of the Day: How Are Shoppers Noshing on Confections?

Shoppers are still sweet on confections. The National Confectioners Association (NCA) is out with its 2024 "State of Treating" report, which affirms an enviable household penetration of 98% for chocolate, candy, gum and mints. Conducted by 210 Analytics, LLC, the report includes research from a consumer survey taken in December 2023 combined with data from Circana and future predictions by Euromonitor.

Personalized and premium confectionery products are expected to continue to gain popularity, as consumers look for unique and indulgent treats. Additionally, sustainability and ethical sourcing practices are becoming increasingly important to consumers, leading to growth in products that are ethically sourced and environmentally friendly.

Overall, the outlook for the confectionery industry appears to be sweet, with continued growth and innovation driving sales in the years to come.

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