The article highlights the increasing popularity of Korean cuisine and questions whether supermarkets are adequately meeting the demand for Korean food products. It suggests that while Korean food, with its vibrant flavors and diverse dishes, has gained widespread recognition, supermarkets may not be fully capitalizing on this trend. The author argues that supermarkets should elevate their Korean food offerings from basic to a "boss level" to better cater to consumers' growing interest in Korean cuisine. This could involve expanding the range of Korean ingredients, sauces, and ready-to-eat meals available in supermarkets. By doing so, supermarkets can tap into the popularity of Korean food, attract more customers, and differentiate themselves in the market.
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